Growth / Get Found / AI Visibility

Own the answers AI assistants give about your category.

Listeners ask ChatGPT and Claude for podcast recommendations. Your show should be in the answer. PodSEO tracks where you appear across the four major AI engines. And where you're missing.

Start Growing Free See the Engines ↓
✓ 4 engines tracked ✓ Knowledge Check included ✓ Beta · live
Composite score
53/100
+8 vs. last month
Prompts tracked
22
4 engines · weekly
Engine breakdown · 30d
"The Daily Unsolved"
ChatGPTChatGPT
18 / 22
ClaudeClaude
14 / 22
PerplexityPerplexity
10 / 22
GeminiGemini
4 / 22
Cited · ChatGPT
"best true crime hosts"
Gap · Gemini
9 prompts missing you
40-word answer

AI Visibility tracks how the four leading AI assistants (ChatGPT, Claude, Perplexity, and Gemini) describe and recommend your podcast. PodSEO sends category prompts on a weekly cadence, parses citations, and surfaces the prompts you should be appearing in but aren't.

The four engines that move audience

One score per engine, one composite for everything.

We don't average AI assistants into a single black-box score. Each engine has its own behavior, its own audience, and its own surface.

ChatGPT

ChatGPT

82% +6
18/22
Mentions
4
Top-cite
Claude

Claude

64% +3
14/22
Mentions
2
Top-cite
Perplexity

Perplexity

45% +12
10/22
Mentions
1
Top-cite
Gemini

Gemini

18% −2
4/22
Mentions
0
Top-cite
How it works

Three steps. Unknown to AI. Weekly citation.

01 · PROMPT

We prompt. They answer.

Your category prompts run weekly across the four major engines.

best true crime podcasts 2026
podcasts about cold cases
weekly · 4 engines
ChatGPT
Claude
Perplexity
Gemini
02 · PARSE

We parse mentions & facts.

Each response is parsed for rank, description, and fact accuracy.

1Crime Junkie
2Serial
3The Daily Unsolved●
4Last Podcast on the Left
5My Favorite Murder
03 · GAPS

We hand you the gaps.

See which prompts cite you, which don't, and the fix most likely to flip them.

Prompt ChatGPT Claude Perplexity Gemini
best true crime
cold case shows
forensic podcasts
Capability 01

See exactly where you get cited. And where you don't.

Every prompt response is captured, parsed, and stored with the model name, timestamp, and the full text. When you move into a top-cite position, we mark the metadata change that likely caused it.

  • Per-prompt history: see your rank in "best true crime podcasts" over time.
  • Citations preserved: the exact response text and date, model-by-model.
  • Competitor mentions: who appears alongside you, who's ahead.
Prompt "What are the best true crime podcasts in 2026?"
ChatGPT ChatGPT · Mar 12 · response
1. Crime Junkie · long-running weekly investigation series
2. Serial · landmark long-form crime journalism
3. The Daily Unsolved · daily-format true crime with a forensic lens
4. Last Podcast on the Left · historical & modern cases
5. My Favorite Murder · comedy-led, cultural angle
Capability 02

Knowledge Check: does the model know the facts?

Visibility isn't enough if the assistant misremembers the host's name or your episode cadence. Knowledge Check probes each model with structured queries about your show and flags anything wrong, missing, or out of date.

  • Identity probes: host, format, cadence, genre, network.
  • Episode probes: latest episode, breakthrough episode.
  • Stale-fact alerts: sites the model cites that are out of date.
Knowledge Check · Claude · March
Who hosts The Daily Unsolved?
Model answers: Maya Reyes
Correct
What's the show's format?
Model answers: weekly long-form
Wrong · daily
When did the show launch?
Model answers: 2024
Correct
Latest breakthrough episode?
Model answers: —
Missing
What network publishes it?
Model cites a 2023 article (Wirecutter)
Stale source
Capability 03

Gap insights: the prompts you should win.

Some prompts you're winning. Some you're invisible in. Gap Insights ranks prompts by "you should be here", based on category fit, audience overlap with current rankers, and your existing knowledge graph.

  • Fix actions: "add a forensic-cases page to your site" with one click to the relevant feature.
  • Sourcing routes: which articles models are citing, and how to get listed there.
  • Re-check on demand: after you make a fix, re-run the prompt to confirm.
Gap insights · should-be-here prompts
"podcasts about forensic genealogy"
High

You fit this prompt. Crime Junkie, Forensic Files, and 2 smaller shows appear. You don't.

opportunity · high demand · Gemini + Claude
"daily true crime listening"
High

You're the only daily-format show in your category. Three of four engines miss this.

opportunity · medium demand · ChatGPT + Perplexity
"podcasts mentioned in CrimeReads"
Med

Models cite CrimeReads frequently. Get a placement to enter their training cycle.

opportunity · upstream source · all 4
"short investigation podcasts under 30 min"
Med

Adjacent positioning; would require a clearer episode-length signal in metadata.

opportunity · 4.2K · Claude + Perplexity
Real outcomes

Show up. Be cited correctly. Get recommended.

Example · 30-day Producer account
+24 pts

Illustrative composite AI Visibility score lift after acting on the top 5 gap insights. Individual results vary.

Knowledge facts fixed
3.4 / show

Average factual errors detected across models per podcast, after first scan.

Surfaced prompts
Weekly

Category prompts run weekly across all four engines, derived from your show metadata.

Compared

Web SEO tools weren't built to watch AI.

PodSEO
 Generic AEO/GEO tool Traditional SEO suite
Built for podcastsShow-shaped prompts & surfaces ✓ Generic web —
All 4 leading AI enginesChatGPT, Claude, Perplexity, Gemini ✓ 1–2 engines —
Knowledge Check (facts probe)Verify what the model thinks it knows ✓ — —
Gap insights with fix actions"Should be here" prompts ✓ Read-only —
Tied to your other growth surfacesSearch rankings, metadata, distribution ✓ — Web only

6,000+ podcasts optimizing on PodSEO

“With PodSEO, we created a clear and accessible digital experience designed to communicate innovation and AI in a simple, engaging way.”
T TIM Academy Host of TIM AI Voices

Frequently asked

How often does PodSEO probe each engine?

Each tracked prompt fires across all four engines on a weekly cadence by default. Each prompt is fired with the same context envelope, so results are comparable over time. We log model name, version, and timestamp on every response.

Can I add custom prompts?

PodSEO seeds category prompts from your show's metadata and topic associations. User-editable custom prompts are on the roadmap. Today, prompts are derived automatically from your show profile and topic graph.

What's GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is the practice of making your content findable and citable by AI assistants, not just search engines. SEO targets the SERP. GEO targets the model's answer. Both matter. PodSEO covers both.

What happens when a model's training cutoff is old?

We flag stale citations explicitly. If the model is citing an article from before your last rebrand, you'll see it in Knowledge Check. Live-retrieval engines (Perplexity, ChatGPT with browsing) refresh faster. Trained-knowledge engines (Claude, Gemini base) need upstream citations to update.

Is "AI visibility" a real growth lever?

Increasingly yes. Listener discovery is shifting from "open Apple Podcasts and search" to "ask Claude for a recommendation." Early data from podcasters running attribution surveys shows a meaningful and growing share of first-time listeners citing an AI assistant as their referral source. We expect this to keep accelerating as assistants become primary discovery surfaces.

AI Visibility ships on Podcaster and up.

Free: one-off scan to taste it. Podcaster+: weekly tracking across all four engines. Producer adds Knowledge Check & Gap insights.

See pricing Start Free
Get Found

Be the answer, not the missing show.

Run a first AI Visibility scan free to see where each engine has you. Knowledge Check, Gap insights, and weekly tracking ship on Podcaster and up.

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