Growth / Promote / PR Outreach

Find & win the editorial mentions that actually move audience.

PR Finder surfaces editorial opportunities: roundups, guest interviews, niche outlets. Each one scored by fit and authority. Run the outreach pipeline in the same workspace.

Start Free How it works ↓

✓ Fit + authority scoring ✓ Outreach kanban ✓ Manual placement tracking

PR Finder · live opportunities

29,000+ outlets

Podnews

podnews.net 4918 placements (90d)

DA 30

Findthatpod

findthatpod.com 2079 placements (90d)

DA 50

Thepodradar

thepodradar.com 1482 placements (90d)

DA 25

Newpodcasts

newpodcasts.net 937 placements (90d)

DA 48

Fit match

CrimeReads · 94 fit

Placement landed

Vulture · best podcasts list

How it works

Find. Draft. Track. Place.

Find by fit, not by spam.

We crawl editorial outlets, podcast newsletters, and competitor mention sources. Then rank by your category fit, audience overlap, and authority.

Draft with context.

Each opportunity comes with editor name, recent coverage, your strongest angle, and a starter pitch. Not a template. Copy into your inbox and send.

Track every placement.

Kanban pipeline. Follow-up notes. Mark each placement on the card when it lands so the whole pipeline stays in one workspace.

Capability 01

Editorial signal, not link prospecting.

Generic link tools find domains. PR Finder finds opportunities: open calls, roundups in progress, listicles being assembled, journalists actively covering your category.

Open-call detection: roundups, lists, newsletters seeking sources.
Editor identification: name, beat, recent coverage.
Audience-overlap scoring: prioritize outlets your listeners already read.

Opportunity detail

Listener overlap 64%

The Lineup · guest interview slot

crimemag.com · DA 64 · 90K monthly

Editor

Sara Hines

Beat

Investigative

Cadence

Weekly

Why this fits

Audience overlap 64% with your top competitor's listeners
Sara has covered 2 forensic cases in her last 6 articles
Open to guest interviews · last 3 episodes had podcast guests

Capability 02

One kanban for every outreach.

Drag opportunities through Researching → Pitched → In conversation → Placed. Smart reminders. Automatic placement detection when the mention goes live.

Drag-through pipeline with follow-up notes.
Per-card status: researching, pitched, in conversation, placed.
Manual placement marking: drop the live URL on the card when it lands.

Outreach pipeline · this week

Researching 4

Vulture

Saved Mar 14

CR roundup

Saved Mar 16

CJ newsletter

Saved Mar 17

Pitched 2

The Lineup

Follow up Tue

Inside Crime

Sent Mar 18

In conv 2

CrimeReads

Reply due

Apple shelf

3 replies

Placed 3

Esquire list

Live Mar 8

Vox podcast

Live Mar 2

Newsroom 27

Live Feb 28

Capability 03

Pitch drafts that don't sound generic.

Each pitch starts from the editor's recent coverage, the angle in your show that fits, and your strongest proof point. Then becomes a 4-line opener you can edit and send from your inbox.

Editor-aware: references their last 1–2 articles.
Proof-point pulls: Top X% badge, AI Charts placement, recent episode.
Copy & send: paste the draft into your own inbox to send.

Pitch draft · Sara Hines · The Lineup

Subject line

"Forensic genealogy take for your Mar 28 piece". References Sara's last published article on forensic methods.

Opener (3 lines)

Acknowledges their Mar 14 piece on the Idaho case, names a specific paragraph, then pivots to your daily forensic-angle show.

Proof + ask

Top 3% True Crime · cited weekly by ChatGPT · ask: 20-min interview, can record next week.

Edit & copy

Edit the draft in the inline composer, then copy into your own inbox to send. Mark the placement on the kanban when it lands.

Outcomes

Earned mentions, attributed back.

Example · per quarter

3.4

Illustrative placements landed per quarter by Producer accounts running the full pipeline. Individual results vary.

Opportunities surfaced

42 /wk

Median scored opportunities surfaced per week per show.

Example · listeners per placement

+820

Illustrative new listeners per placement, attributed via UTM-tagged links. Individual results vary.

Compared

Built for podcast PR, not generic link building.

	PodSEO	Generic PR tool	Manual PR
Podcast-specific outletsEditorial podcast media + lists	✓	—	If you know
Fit + audience-overlap scoringNot just domain authority	✓	DA only	—
Outreach kanban pipelineBuilt-in, not a separate CRM	✓	✓	—
Placement trackingMark wins on the kanban card	✓	CRM only	—
Attribution back to show playsUTM-tagged outbound links	✓	—	—

6,000+ podcasts optimizing on PodSEO

“Understanding how potential listeners are searching for podcasts gives you the data and direction you need to reach the right audience and grow your show with focus and clarity.”

A Amy Schlueter CEO, Bespoke Productions Hub

Frequently asked

Does PR Finder write the pitch for me?

It drafts a starter (subject line, opener, ask) grounded in the editor's recent coverage. You always edit before sending. The goal isn't to send AI slop. It's to skip the blank-page step.

Will outlets get spammed by PodSEO users?

No. You send pitches from your own inbox, never from PodSEO. Each opportunity is scored for fit, so low-fit outlets are deprioritized. Outlets can opt out: they remove themselves and we drop them from everyone's recommendations.

How does placement tracking work today?

You mark a card as Placed and drop the live URL when the mention goes up. PodSEO tracks referral traffic via UTM-tagged outbound links. Automatic placement detection (watching outlets for new mentions of your show) is on the roadmap.

Does this work for non-English podcasts?

Yes. Outlet discovery and scoring support major European, LATAM, and APAC languages. Pitch drafts adapt to the outlet's language. Coverage is strongest for English-language editorial today. Expanding.

PR Finder unlocks at Producer.

Producer: full opportunity feed, kanban, AI pitch drafts. Studio: shared outreach across multiple shows.

See pricing Start Free