Growth / Get Found / Search Visibility

Rank on every podcast directory your listeners search.

Listeners type keywords. The top 5 results get the clicks. PodSEO tracks where you rank, scores your metadata, and tells you what to fix. Most shows see ranking shifts within weeks. Apple, Spotify, Amazon Music, YouTube Music.

Start Free Tour the surface ↓
✓ 4 major platforms ✓ Daily refresh on paid ✓ Free 5-keyword sandbox
Keyword Platforms Rank Δ 7D Demand
true crime podcastPrimary Apple PodcastsSpotifyAmazon Music 3 +2
unsolved mysteriesPrimary Apple PodcastsSpotifyAmazon Music 7 +1
cold case filesSecondary Apple PodcastsSpotify 12 −3
forensic podcastMonitored Apple Podcasts 42 +8
missing personsMonitored Apple PodcastsYouTube Music 24 +5
Rank · Apple
"true crime podcast" #5 → #3
Metadata fix
Ep. 142 score 84 → 92
Why this matters

70% of new listeners use in-app search to find podcasts. The top 5 results get the clicks. Search Visibility tracks where your podcast ranks across Apple Podcasts, Spotify, Amazon Music, and YouTube Music. Scores every metadata field. Surfaces the keywords most likely to bring listeners. Daily.

Source: The Podcast Host, Discovery Stats 2024

Coverage

Every directory your listeners actually use.

Web SEO tools track Google. We track the surfaces podcast listeners search inside.

Apple Podcasts
Categories + search + chart rank
Spotify
Search + Top Podcasts + categories
Amazon Music
Search + category rank
YouTube Music
Search + recommended
How it works

Three jobs that climb your ranking.

1

Find the keywords that matter.

We seed your tracker from your existing show metadata, suggest the keywords competitors win on, and score new keywords by demand and competition.

2

Score your metadata.

Title, subtitle, description, episode titles, transcripts. Every field gets a discoverability score with the specific fix to lift it.

3

Watch the ranks.

Daily rank checks across all platforms. Alerts on big movers. Weekly digest in your inbox. Quarterly visibility report for your stakeholders.

Capability 01

Every metadata field, scored. With the fix.

Most rank drops come from one or two metadata fields that stopped pulling weight. PodSEO scores every field a directory reads, then tells you exactly what to change.

  • Show-level: title, subtitle, description, category coverage, artwork.
  • Episode-level: title patterns, descriptions, transcripts, chapters.
  • Concrete fixes: "Add 'forensic' to subtitle" rather than abstract advice.
72/100

Metadata coverage

5 fixes available · est. +18 pts

Show title"The Daily Unsolved" · 18 char
10/10
SubtitleMissing 1 primary keyword
6/10
CategoriesPrimary + secondary set
10/10
Episode titlesPattern dilution detected
5/10
TranscriptsNot enabled on 142 episodes
0/10
Capability 02

Find the keywords competitors are winning.

The opportunity finder analyzes the keywords your closest competitors rank for, scores each for fit and competition, and ranks them by "lowest-effort, highest-reward".

  • Competitor-seeded: derived from real audience overlap, not generic SEO tools.
  • Difficulty × demand scoring: see the easy wins first.
  • One-click track: add to your tracker and start watching the next day.
Keyword opportunities · sorted by fit
"forensic genealogy podcast"
High demandLow competition4 competitors rank
94 fit
"daily true crime"
Med demandMed competitionYou uniquely qualify
87 fit
"investigation podcast 2026"
Med demandLow competitionEditorial trending
81 fit
"cold case investigation"
High demandHigh competitionCrime Junkie holds #1
62 fit
"missing person podcasts"
Med demandMed competitionAlready rank #24
58 fit
Capability 03

Wake up to the rank changes that matter.

Rankings move every day. Most of it is noise. PodSEO filters down to the ten things you'd want to know, with the likely cause for each.

  • Big-mover alerts: ±3 positions on a tracked keyword.
  • Cause hypotheses: "Apple algorithm refresh" vs "metadata change".
  • Weekly digest: one email, your top 10 wins and risks.
Recent movement · this week
"true crime podcast" entered top 3 on AppleLikely cause: subtitle update Mar 10
+2
"forensic podcast" jumped on AppleLikely cause: episode 142 keywords
+8
"cold case files" dropped on SpotifyLikely cause: competitor metadata refresh
−3
Spotify algo shift detected9 keywords moved ±2; cluster behavior
algo
Outcomes

Visible where it counts.

Example outcome · Producer account · 90 days
+18 ranks

Illustrative rank lift across tracked keywords after acting on metadata fixes. Individual results vary.

Coverage
4

Major podcast directories tracked daily: Apple, Spotify, Amazon Music, YouTube Music.

Per-show keyword budget
500

Tracked keywords on Producer · 50,000 on Studio · 100 on Podcaster. Free is a 5-keyword sandbox, not a real tracking budget.

Compared

Built specifically for podcast search.

PodSEO
 Generic SEO tool Host-built dashboard
Tracks every major podcast directoryApple, Spotify, Amazon Music, YouTube Music✓—Own host only
Daily rank refreshMovement alerts✓Web search onlyWeekly
Per-field metadata scoringWith concrete fixes✓—Title only
Competitor-seeded opportunitiesFrom real audience overlap✓Generic SERP—
Podcaster tier100 keywords on paid tier✓—✓

6,000+ podcasts optimizing on PodSEO

“Within weeks of optimizing my episodes with their tools, I saw my podcast ranking higher on search engines and showing up in places it never had before.”
A Amy Domestico The Strange History Podcast

Frequently asked

How accurate are the rank checks?

We perform real searches inside each directory's app or web surface using regionally-distributed probes. Rankings are stored with timestamps and the search context (region, signed-in vs. anonymous) so you can compare apples to apples.

Can I track region-specific rankings?

Today PodSEO tracks U.S. directory rankings. Region-specific tracking is on the roadmap. Useful when your show ranks #3 in the US but #42 in the UK.

Will changing my metadata hurt my rankings short-term?

Most metadata fixes pull rank up within 7–10 days as directories re-index. We mark every change in your timeline so you can see cause and effect. If something tanks, the timeline tells you which change to roll back.

What about transcripts and chapters?

Transcripts feed search inside Apple and Spotify and AI Visibility everywhere. PodSEO can generate transcripts on demand using the same fast AI pipeline as Social Clips, or accept your own. Chapter markers are scored separately because Apple weights them on certain category pages.

Does it work for episode-level rankings?

Yes. Show-level and episode-level rankings are tracked separately. You'll see when a specific episode is winning a long-tail keyword you didn't know it was indexed for.

Can I track my own show name and branded keywords?

Yes. Add your show name, host name, and branded variations as tracked keywords. PodSEO charts your position on Apple, Spotify, YouTube, and Amazon for each one, so you can see if a competing show is starting to outrank you for your own name.

Free covers 5 keywords. Producer covers a serious tracking budget.

Podcaster: 100 keywords. Producer: 500 keywords, daily refresh, all platforms. Studio: 50,000 keywords, team workspace.

See pricing Start Free
Get Found

Try 5 keywords free. Track a real budget on Podcaster.

Free is a 5-keyword sandbox. Enough to see the surface, not enough to drive growth. Podcaster ($) unlocks 100 keywords, full metadata fixes, daily refresh.

Start Free See the full Growth Loop
Start Free No credit card · 2-min setup